7/1/2023 0 Comments John berger contagious![]() Each of those are different barriers that might prevent usage that you can come up with different solutions for. Other people don’t think it’s too expensive but don’t know how to integrate with their existing software. Other people believe it’ll work and that they have the problem but think it’s too expensive. Other people believe it’ll work but they don’t think they have the problem it is set out to solve. Some people realize it exists, but they don’t believe it’ll work. ![]() Obviously, awareness, people don’t know it exists, sure. I was working with a medium-sized B2B company a few years ago, a service company that makes software for helping people find machine parts and we started thinking, “What are the things that prevent people from using this new software?” ![]() What are those stages and what barriers might prevent people from moving through the stages? What are the underlying issues or challenges that are preventing adoption of a product or service and how can you mitigate them? I think the customer journey can be useful here as well, thinking about the stages that people go through before they buy something. So, it’s the same thing for entrepreneurs, you really need to find the root. ![]()
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